European Cases in Strategic Management

Fülszöveg

European Cases in Strategic Management
Edited by John Hendry and Tony Eccles with Sumantra Ghoshal, Per Jenster and Peter Williamson
This unique collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. All the cases have been written in the last five years and refined through class-teaching and reviewing. Discussion questions accompany each case.
The cases focus on companies from across Europe, including Poland, Hungary and Yugoslavia in addition to the dominant Western European economies. Most have a significant international dimension and address current issues such as global competition and European integration. They explore a variety of situations from giant multinationals down to small businesses, across a wide range of business sectors, and address all the major themes and issues in strategic management in Europe today.
A comprehensive and flexible support package for course organizers accompanies this... Tovább

Fülszöveg

European Cases in Strategic Management
Edited by John Hendry and Tony Eccles with Sumantra Ghoshal, Per Jenster and Peter Williamson
This unique collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. All the cases have been written in the last five years and refined through class-teaching and reviewing. Discussion questions accompany each case.
The cases focus on companies from across Europe, including Poland, Hungary and Yugoslavia in addition to the dominant Western European economies. Most have a significant international dimension and address current issues such as global competition and European integration. They explore a variety of situations from giant multinationals down to small businesses, across a wide range of business sectors, and address all the major themes and issues in strategic management in Europe today.
A comprehensive and flexible support package for course organizers accompanies this student text. Full details of the Resource Pack can be found at the beginning of this book.
John Hendry is Director of the MBA course at the Judge Institute of Management Studies, University of Cambridge.
Tony Eccles is Professor of Strategic Management and Director of the
Senior Executive Programme at the London Business School.
Sumantra Ghoshal is Associate Professor of Management, and Digital
Equipment Corporation Research Fellow at INSEAD.
Per Jenster is Professor of Strategic Management and Marketing at IMD,
Lausanne.
Peter Williamson is Dean of MBA Programmes and Associate Professor of Strategic and International Business at the London Business School. Vissza