European Casebook on Business Alliances

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EUROPEAN CASEBOOK SERIES ON MANAGEMENT
The European Casebook Series on Management is published by Prentice Hall with sponsorship from the EAP European School of Management. It Is edited by Paul Stonham, Editor of the European Management Journal.
The series presents up-to-the-minute case material on events and issues of critical importance to European corporations and managers. The range of cases covers all the major fields of management as well as emerging new hot topics of current interest. The majority of cases have a European emphasis. '
Each unique collection of cases will be invaluable as an integral part of undergraduate and graduate management teaching, in corporate management training and in giving practising management insight into decision-making in European and global business.
European Casebook on
BUSINESS ALLIANCES
This collection contains 19 case studies of European Union level business alliances. They... Tovább

Fülszöveg

, . ! . I i Vci, .1 'i i''r' r, w
•ri.! M.:,
I IM
EUROPEAN CASEBOOK SERIES ON MANAGEMENT
The European Casebook Series on Management is published by Prentice Hall with sponsorship from the EAP European School of Management. It Is edited by Paul Stonham, Editor of the European Management Journal.
The series presents up-to-the-minute case material on events and issues of critical importance to European corporations and managers. The range of cases covers all the major fields of management as well as emerging new hot topics of current interest. The majority of cases have a European emphasis. '
Each unique collection of cases will be invaluable as an integral part of undergraduate and graduate management teaching, in corporate management training and in giving practising management insight into decision-making in European and global business.
European Casebook on
BUSINESS ALLIANCES
This collection contains 19 case studies of European Union level business alliances. They provide a wealth of comprehensive, up-to-date material, and challenge some of the recent orthodoxies about effective forms of EU collective action involving business interests.
Cases focus on business alliances for the purpose of achieving corporate political ends, such as interest representation and lobbying, influencing (and collecting information on) European public affairs, and the regulation and promotion of industrial policy.
The case studies are drawn from manufacturing, high technology, utilities and service business domains and from different national cultures (including the USA and Japan), territories, sizes, and organizational levels.
In addition to managers, this book will be invaluable to students of European public policy, European business and European studies. Vissza