Fast Food Nation

Fülszöveg

'An exemplary blend of polemic and journalism ... Full of sound, fiiry, ind popping grease "-Kirkus Reviews (starred) Are We What We Eat? During the two years I spent researching this book, I ate an enormous amount of fast food. Most of it tasted pretty good. That is one of the main reasons people buy fast food; it has been carefully designed to taste good. It's alsó inexpensive and convenient. But the value meals, two-for-one deals, and free refills of soda give a distorted sense of how much fast food actually costs. The real price never appears on the menu. Unlike other commodities, fast food isn't viewed, read, played, or worn. It enters the body and becomes part of the consumer. No other industry offers, bothliterally and figuratively, so much insight into the nature of mass consumption. Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle ramifications of their purchases. They rarely consider where this... Tovább

Fülszöveg

'An exemplary blend of polemic and journalism ... Full of sound, fiiry, ind popping grease "-Kirkus Reviews (starred) Are We What We Eat? During the two years I spent researching this book, I ate an enormous amount of fast food. Most of it tasted pretty good. That is one of the main reasons people buy fast food; it has been carefully designed to taste good. It's alsó inexpensive and convenient. But the value meals, two-for-one deals, and free refills of soda give a distorted sense of how much fast food actually costs. The real price never appears on the menu. Unlike other commodities, fast food isn't viewed, read, played, or worn. It enters the body and becomes part of the consumer. No other industry offers, bothliterally and figuratively, so much insight into the nature of mass consumption. Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle ramifications of their purchases. They rarely consider where this food came from, how it was made, what it is doing to the community around them. Theyjust grab their tray off the counter, find a table, take a seat, unwrap the paper, and dig in. The whole experience is transitory and soon forgottén. Fve written this book out of a belief that people should know what lies behind the shiny, happy surface of every fast food transaction. They should know what really lurks between those sesame-seed buns. As the old saying goes: You are what you eat. Vissza