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Enterprise One-to-One

Tools for Building Unbreakable Customer Relationships in the Interactive Age

Enterprise One-to-One
Enterprise One-to-One Enterprise One-to-One
Szerző
Don Peppers
Martha Rogers, Ph. D.
London
'Don Peppers: Enterprise One-to-One ' összes példány
Kiadó: Piatkus
Kiadás helye: London
Kiadás éve:
Kötés típusa: Fűzött keménykötés
Oldalszám: 436 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 22 cm x 14 cm
ISBN: 0-7499-1712-1
Megjegyzés: Fekete-fehér ábrákkal.
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Fülszöveg


Information technology has made three important new capabilities available to business. The database allows you to tell your customers apart; interactivity means that the customer can now talk to you; and mass customisation technology enables you to customise products and services as a matter of routine.
"Use it immediately. And if you don't, be prepared to lose customers to those who do! This book is destined to become the business field guide for the 21st century."
—Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning Systems, and coauthor o/ credibility
>
enterprise one-to-one shows you how to harness and benefit from the current revolution in information technology. You will learn how to:
• improve customer retention, not just incrementally but dramatically, and increase your share of each customer's business.
• understand the strategies required to protect and increase your unit margins.
• gain insights that will allow you to create entirely new markets for... Tovább

Fülszöveg


Information technology has made three important new capabilities available to business. The database allows you to tell your customers apart; interactivity means that the customer can now talk to you; and mass customisation technology enables you to customise products and services as a matter of routine.
"Use it immediately. And if you don't, be prepared to lose customers to those who do! This book is destined to become the business field guide for the 21st century."
—Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning Systems, and coauthor o/ credibility
>
enterprise one-to-one shows you how to harness and benefit from the current revolution in information technology. You will learn how to:
• improve customer retention, not just incrementally but dramatically, and increase your share of each customer's business.
• understand the strategies required to protect and increase your unit margins.
• gain insights that will allow you to create entirely new markets for your enterprise.
• plan a workable, businesslike transition to the Age of Interactivity, gaining advantages from the new technologies without being threatened by them. Vissza

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Enterprise One-to-One Enterprise One-to-One Enterprise One-to-One Enterprise One-to-One Enterprise One-to-One Enterprise One-to-One

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