Encyclopedia of Telemarketing

Fülszöveg

John A. Adams, ____
DialAmerica Marketing, Inc.
"The Encyclopedia of Telemarketing provides a
'soup to nuts' overview of the industry—past,
present and future. It can easily serve as a learning
and reference tool for the novice as well as the
experienced telemarketer."
Edward Nash, President
Nash Direct, Inc., New York
"The Encyclopedja-of Telemarketing deserves'to
be read by anyoílé in the marketing field—not just
those using telemarketing but those who should
be. It is a comprehensive guide to both practice and
application; filled with fascinating case studies and
practical-'how-to' advice. I highly recommend it."
Rafftiond A. Roel, Editor
Direct Marketing Magazine
üarden City, New York
"This book is a landmark accomplishment—bringing
together the best minds in this burgeoning field.
This excellent encyclopedia will serve to educate a
growing professional field that desperately needs
the perspective and insights detailed herein."
Andrew Waite, Publisher... Tovább

Fülszöveg

John A. Adams, ____
DialAmerica Marketing, Inc.
"The Encyclopedia of Telemarketing provides a
'soup to nuts' overview of the industry—past,
present and future. It can easily serve as a learning
and reference tool for the novice as well as the
experienced telemarketer."
Edward Nash, President
Nash Direct, Inc., New York
"The Encyclopedja-of Telemarketing deserves'to
be read by anyoílé in the marketing field—not just
those using telemarketing but those who should
be. It is a comprehensive guide to both practice and
application; filled with fascinating case studies and
practical-'how-to' advice. I highly recommend it."
Rafftiond A. Roel, Editor
Direct Marketing Magazine
üarden City, New York
"This book is a landmark accomplishment—bringing
together the best minds in this burgeoning field.
This excellent encyclopedia will serve to educate a
growing professional field that desperately needs
the perspective and insights detailed herein."
Andrew Waite, Publisher
Inbound/Outbound
"If you can't find it here, it hasn't been invented!
Encyclopedia of Telemarketing provides compre-
hensive coverage of the disciplines necessary for
success when you are using marketing and tech-
nology skills to sell, serve and keep customers."
Edited by Richard L. Bencin • Donald J. Jonovic
Telemarketing^ clearly emerged as the most dynamic and technologically ad-
vanced marketing strategy of our time, and this all-encompassing reference marks
the culmination of telemarketing's evolution. Written by 32 of the world's leading
experts in the field, it covers virtually every topic conceivable within the realm of
telemarketing and its related endeavors.
In this encyclopedia, the world's leading experts provide up-to-date guidance on
dozens of critical topics related to telemarketing, including fund-raising telemarket-
ing customer service telemarketing the special problems of business-to-
business and consumer programs training, compensating and motivating
telephone sales reps databases reporting systems and much more. Without
question this monumental volume is, and will continue to be for years to come, the
"bible" of the telemarketing industry.
Richard L. Bencin is President of Richard L. Bencin & Associates in Cleveland, and an international consultant
for rtrect marketing and telemarketing. His major clients have included the Xerox Corporation, Apple Computer,
Maxwell Communications, Control Data, Blue Cross/Blue Shield, MCI, and many others. Mr. Bencin is the author
of two books: The Marketing Revolution and Strategic Telemarketing, in addition to over 300 published articles
in more than 80 books, magazines and newsletters. He is the featured telemarketing columnist for Direct
Marketing magazine.
Donald J. Jonovic, Ph.D., is President of Family Business Management Services and its subsidiary,
Jamieson Press, in Cleveland, Ohio, which specializes in consulting and publishing for family and closely held
businesses. He is a nationally recognized author, consultant, lecturer and editor whose consulting practice
* 'concentrates on organization, planning and communication, particularly within the closely held company. The
'author of five books, Dr. Jonovic received his M .A. and Ph.D. in communication at the University of Wisconsin-
Madison. He is an adjunct professor of communication at Cleveland State University. Vissza