Effective English for Business Communication

Fülszöveg

Business communications and the CBO method. In Division I, you will consider how the resources of English can best be used to accomplish a specific purpose with a certain audience. You will learn to think about communication more systematically and analytically. You will learn what questions you should raise in preparing a business message. For example, you will discover that the key question in preparing every business communication is this: What is the objective of this message? Having answered the question, you will be ready to look for the best means of reaching that objective. For example, what ideas and words will be of greatest assistance in reaching that objective with the particular person or people you are addressing? What examples, data, or other evidence might be persuasive or convincing with this audience? What organization of this material will make the presentation easier for readers to understand and more interesting to read? What tone will be likely to put your... Tovább

Fülszöveg

Business communications and the CBO method. In Division I, you will consider how the resources of English can best be used to accomplish a specific purpose with a certain audience. You will learn to think about communication more systematically and analytically. You will learn what questions you should raise in preparing a business message. For example, you will discover that the key question in preparing every business communication is this: What is the objective of this message? Having answered the question, you will be ready to look for the best means of reaching that objective. For example, what ideas and words will be of greatest assistance in reaching that objective with the particular person or people you are addressing? What examples, data, or other evidence might be persuasive or convincing with this audience? What organization of this material will make the presentation easier for readers to understand and more interesting to read? What tone will be likely to put your readers into a receptive or co-operative frame of mind? How can you best achieve this tone?
In other words, you will be thinking in terms of the relationship between ends (objectives) and means (the most appropriate choice of ideas, words, sentences, paragraphs, and examples for accomplishing the objective you have in mind). Helping you understand and use this vital connection between the ends and means of various kinds of business messages is an important feature of Effective English for Business Communication, Canadian Edition. This process— communication by objectives — is an essential principle in the successful use of oral and written English in business. Vissza