Drive

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A BOOK THAT WILL CHANGE HOW YOU THIHK AND THANSFORM HOW YOU LIVE 'Dániel Pink has issued a bold and persuasive call to bring our understanding of humán motivation out of the realm of folklóré and into the realm of science. Whether you're running a company or managing a household, Drive will make you rethink everything you do to motivate yourself and those around you.' Richárd Wiseman, author of 59 Seconds and Qiiirkology 'What really drives high performance? In this eye-opening book, Dániel Pink draws on forty years of science to offer somé surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery and purpose to help us work smarter and live better.' Chris Anderson, author of The Long Tail and Free ''Drive drives a stake through the bedrock of classic "if-then" motivational theory. It demonstrates in an entertaining way how self-motivated rewards provide their own behavioural alchemy, exposing the mismatch between what... Tovább

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A BOOK THAT WILL CHANGE HOW YOU THIHK AND THANSFORM HOW YOU LIVE 'Dániel Pink has issued a bold and persuasive call to bring our understanding of humán motivation out of the realm of folklóré and into the realm of science. Whether you're running a company or managing a household, Drive will make you rethink everything you do to motivate yourself and those around you.' Richárd Wiseman, author of 59 Seconds and Qiiirkology 'What really drives high performance? In this eye-opening book, Dániel Pink draws on forty years of science to offer somé surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery and purpose to help us work smarter and live better.' Chris Anderson, author of The Long Tail and Free ''Drive drives a stake through the bedrock of classic "if-then" motivational theory. It demonstrates in an entertaining way how self-motivated rewards provide their own behavioural alchemy, exposing the mismatch between what science knows and business does.' James Borg, author of Persuasion: The Art of Influencing People 'Drive is the rare book that will get you to think and inspire you to act. Pink makes a strong, science-based case for rethinking motivation - and then provides the tools you need to transform your life.' Dr Mehmet Oz, co-author of YOU: The Onmer's Manual Vissza