Fülszöveg
BUSINESS/MARKETING
"Wow! Simply the most powerful advertising toolkit l've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework—I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
—RICHARD BAYAN, authorof Words Tha-t Sell
Barely one in a hundred businesspeople know these FACTS about creating powerful advertising: •Sixty percent of people read only headlines.
•Captions under photos get 200 percent greater readership than non-headline copy.
•Ads with sale prices draw 20 percent more attention.
•Half-page ads pull about 70 percent of full-page ads. '
•Four-color ads are up to 45 percent more effective than black and white.
New York's biggest ad agencies use these llttle-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you...
Tovább
Fülszöveg
BUSINESS/MARKETING
"Wow! Simply the most powerful advertising toolkit l've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework—I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
—RICHARD BAYAN, authorof Words Tha-t Sell
Barely one in a hundred businesspeople know these FACTS about creating powerful advertising: •Sixty percent of people read only headlines.
•Captions under photos get 200 percent greater readership than non-headline copy.
•Ads with sale prices draw 20 percent more attention.
•Half-page ads pull about 70 percent of full-page ads. '
•Four-color ads are up to 45 percent more effective than black and white.
New York's biggest ad agencies use these llttle-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Cashvertising teaches you the tips, tricks, and stratégies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it—this practical book will teach you:
•How to create powerful ads, brochures, sales letters, Websites, and more.
•How to make people believe what you say.
•"Sneaky" ways to persuade people to respond.
•Effective tricks for writing "magnetic" headlines.
•What you should always/never do in your ads.
Vissza 
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