Don't Make Me Think

Fülszöveg

'.Väi ______
I'M " ' , "
-iV ,M, ! .
DON'T MAKE ME THINK!
A Common Sense Approach to Web Usability
It's a fact: People won't use your Web site if they can't find their way around it.
Companies everywhere are staking their fortunes and their futures on their Web sites. People with little or no experience are responsible for these big-budget projects, and usability is suddenly a hot-button, bottom-line issue. Don't Make Me Think! is for the people in the trenches—the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. Krug's clearly explained, easily absorbed principles will help you arrive at both the right questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.
When I'm working on a project that presents a user Interface brainteaser, I Immediately call my 'lifeline'—Steve Krug. Steve 'gets it' and has an uncanny ability to... Tovább

Fülszöveg

'.Väi ______
I'M " ' , "
-iV ,M, ! .
DON'T MAKE ME THINK!
A Common Sense Approach to Web Usability
It's a fact: People won't use your Web site if they can't find their way around it.
Companies everywhere are staking their fortunes and their futures on their Web sites. People with little or no experience are responsible for these big-budget projects, and usability is suddenly a hot-button, bottom-line issue. Don't Make Me Think! is for the people in the trenches—the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. Krug's clearly explained, easily absorbed principles will help you arrive at both the right questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.
When I'm working on a project that presents a user Interface brainteaser, I Immediately call my 'lifeline'—Steve Krug. Steve 'gets it' and has an uncanny ability to untangle the most complex problems and make it look easy in the process. However, what really makes Steve the best in the business is his gift at explaining solutions to complex problems in easy-to-understand language, enlightening the rest of us along the way.
—Robert Raines, V.P. Design, Creative Director America Online
For many years, I was certain that when Judy Garland was told to follow the Yellow Brick Road to find the Wizard of Oz, it was as clear as an instruction could be structured. Now it has been superceded by Krug's Don't Make Me Think! His company's name, Advanced Common Sense, accurately mirrors the empowering message of his new book. He gives to all that read it the keys to the kingdom of knowledge navigation in the current land of www.
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—Richard Saul Wurman, author of Information Anxiety
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Some books will open your mind. Don't Make Me Think! goes further: It will open your boss's mind (and wallet) to investing In Web site usability. And it does so quickly, gently, and with humor. So buy your boss a copy. Better yet, take advantage of the volume discount and order it for everyone who's involved In any way with your company's Web site.
—Louis Rosenfeld, author of Information Architecture for the World Wide Web Vissza