Fülszöveg
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The Confederation of British Industry (CBI) is the voice of British business and is committed to alerting British companies to the commercial potential of Eastern Europe. Its Initiative Eastern Europe provides pragmatic and detailed advice on how to develop business and operate successfully in these fledgling market economies. In putting this information together, the CBI has drawn on the knowledge and experience of a wide range of its member companies. The books in the Initiative on Hungary, Poland and Czechoslovakia are practical commentaries on the scope of the business revolutions that are taking place and the commercial frameworks that are emerging.
In addition, the CBI organises trade missions to the countries of Eastern Europe and provides a forum in which to meet policy makers and businesspeople from throughout Eastern Europe. Further details of all the CBI's Eastern European activities are availablefrom its headquarters:
CBI
Centre Point 103 New Oxford Street...
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Fülszöveg
" "qBii
The Confederation of British Industry (CBI) is the voice of British business and is committed to alerting British companies to the commercial potential of Eastern Europe. Its Initiative Eastern Europe provides pragmatic and detailed advice on how to develop business and operate successfully in these fledgling market economies. In putting this information together, the CBI has drawn on the knowledge and experience of a wide range of its member companies. The books in the Initiative on Hungary, Poland and Czechoslovakia are practical commentaries on the scope of the business revolutions that are taking place and the commercial frameworks that are emerging.
In addition, the CBI organises trade missions to the countries of Eastern Europe and provides a forum in which to meet policy makers and businesspeople from throughout Eastern Europe. Further details of all the CBI's Eastern European activities are availablefrom its headquarters:
CBI
Centre Point 103 New Oxford Street London WC1A1DU Tel: 071-3797400
I'OIfC BUSINESS IN
The ongoing transformation in Hungarian politics and economics presents significant opportunities for UK businesses. However, the embracing of a completely new commercial culture in the shape of a developing market economy will bring with it a fresh set of problems and challenges. Only careful investigation of the new system as a whole and a determination to address the practical issues involved will allow both UK and Hungarian organisations to do business successfully.
Doing Business in Hungary draws together the expertise of prominent members of the CBI: Barclays Bank and BZW, KPMG Peat Marwick McLintock, SJ Berwin & Co and Royal Mail International combine to produce an authoritative overview of thé fast-changing Hungarian scene. They give detailed, hands-on information and advice on the issues which businesses looking to trade or invest in Hungary are likely to face.
The book is divided into four broad sections:
¦ A Business Revolution?
an assessment of the current changes in the political and economic arena ¦ market potential ¦ business culture ¦ Hungary and its trading partners.
¦ The Business Infrastructure
an issue-by-issue breakdown of the legal and commercial framework necessary for the new-style economy, including foreign investment ¦ the convertibility of the forint ¦ financial services ¦ privatisation ¦ commercial law ¦ post and telecommunications ¦ labour market.
¦ The Options for British Business comprehensive and detailed accounts of how to tackle crucial processes such as marketing ¦ export and import ¦ trade and project finance ¦ agencies, distributorships and franchising ¦ establishing a presence ¦ joint ventures ¦ direct investment.
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(Continued from front flap)
¦ Case Studies
actual profiles by businesses who have set up, or done business with Hungary -covering industry ¦ joint ventures ¦ acquisitions.
The book concludes with useful appendices containing details of grant aid available, current legislation and sources of further information.
Impressive in its coverage, the book offers both a panorama and a minute cross-section of the issues, whether they represent obstacle or opportunity, that every business must address. Written by a team of 20 highly qualified experts, yet in a style which is succinct, jargon-free and accessible to the non-expert. Doing Business in !Hungary \s an invaluable, all-round reference for any businessperson keen to maximise the potential of this emergent market.
Vissza