Cheap?

Fülszöveg

"Cheap? spells out the often sinisterpolitics of price." Tim Phillips, business journalist and broadcaster, author of Knockqff
"Dávid. Bosshart challenges the idea of cheap. Just as the word 'cheap' comes explosively out of the mouth of consumers so does his analysis leap from the page.33 Paco Underhill, author of Why We Buy: The Science of Shopping
"Dávid Bosshart has revealed how the new 'cheap3 is thought to be trendy and cool. But, he shows us it comes at a terrible cost to society. An astounding book.33 Christopher Muller, Professor, Rosen College of Hospitality Management, and Director, Center for Multi-Unit Restaurant Management, University of Central Florida, Orlando, USA
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years - in somé cases by more than 20 per cent. Customers are inundated with a vast array of goods, costing very little money.
In this compelling and shocking account of society's greedy... Tovább

Fülszöveg

"Cheap? spells out the often sinisterpolitics of price." Tim Phillips, business journalist and broadcaster, author of Knockqff
"Dávid. Bosshart challenges the idea of cheap. Just as the word 'cheap' comes explosively out of the mouth of consumers so does his analysis leap from the page.33 Paco Underhill, author of Why We Buy: The Science of Shopping
"Dávid Bosshart has revealed how the new 'cheap3 is thought to be trendy and cool. But, he shows us it comes at a terrible cost to society. An astounding book.33 Christopher Muller, Professor, Rosen College of Hospitality Management, and Director, Center for Multi-Unit Restaurant Management, University of Central Florida, Orlando, USA
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years - in somé cases by more than 20 per cent. Customers are inundated with a vast array of goods, costing very little money.
In this compelling and shocking account of society's greedy over-consumption, Dávid Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of somé of our favourite organizations such as easyjet, Wal-Mart, Aldi, Hennes and Maritz, and Disney and reveals somé substantial paradoxes in their business strategies.
Dávid Bosshart leads us to question our pursuit of unbridled consumer choice and low prices, and the efFect that it is having on the world's economies and societies. Can we rise to the challenge and overcome this obsession for cheap goods before it's too late? Vissza