Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless

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3.5 compelling reasons why YOU and every employee in your company must own this book, must read this book, and must act on the principles of this book. 1. It contains a game plan that any customerserving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers. 2. Any front-line employee can read it and "get it." Any front-line employee can read it and "do it." 3. Customer Loyalty is the measure of your present and future success. 3.5 Your competition may already own this book. How much is this book worth? How much is one customer worth? What's the dollár amount you'd place on... An existing customer A new customer A customer who you lose to the competition A customer who you take away from the competition The value of a customer is "priceless" So is the value (and the name) of this book. "Just" how to pay for this book Create one "just" - and the book is paid for many times over... • Just prevent one customer from switching from you to your... Tovább

Fülszöveg

3.5 compelling reasons why YOU and every employee in your company must own this book, must read this book, and must act on the principles of this book. 1. It contains a game plan that any customerserving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers. 2. Any front-line employee can read it and "get it." Any front-line employee can read it and "do it." 3. Customer Loyalty is the measure of your present and future success. 3.5 Your competition may already own this book. How much is this book worth? How much is one customer worth? What's the dollár amount you'd place on... An existing customer A new customer A customer who you lose to the competition A customer who you take away from the competition The value of a customer is "priceless" So is the value (and the name) of this book. "Just" how to pay for this book Create one "just" - and the book is paid for many times over... • Just prevent one customer from switching from you to your competition • Just convert one customer from your competition to you • Just convert one customer from satisfied to loyal • Just commit one memorable action that gets talked about • Just make one customer ecstatic • Just have one employee take one extra step (learned in this book) to make one customer teli another
about the author JEFFREY GITOMER Ch ief Execu tive Sa les m a n Sales, Customer Service, and Personal Development Educator - Seminar Leader - Author - Syndicated Columnist - Dad - Grand-pop Gitomer's column... Sales Moves, now in its tenth year of publication, appears in more than 85 business newspapers and is reacl weekly by more than 3,500,000 people. Gitomer'sfirst book... The Sales Bible, now in its l4th printing, is acclaimed by The Dale Carnegie Sales Training program, corporate trainers, corporate CEO's and salespeople across America. The Sales Bible has been translated into Chinese and has sold more than 150,000 copies. Gitomer's web-based training... Trainone.com, provides weekly sales training over the Internet using streaming videó to salespeople around the world. A 15-20 minute in-depth lesson each week to increase retention and boost sales. Jeffrey Gitomer gives 100 personalized, realworld seminars, keynotes, runs annual sales meetings and customer service workshops each year. His sales and customer service programs are developed from 48 years (started when he was 7 years old) of onthe-street selling. He has cold-callecl Fortune 500 presidents and made the sale. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by The National Speakers Association. Jeffrey grew up in New Jersey, but now lives in Charlotte, NC ~ home ofthe Carolina Panthers. Vissza