Companies and Markets

Fülszöveg

The aim of this pathbreaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the markét consequences of such strategic choices. The book provides an exceptionally clear overview of: • How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed; • A description of the key features of markets and how they function including supply and demand, markét structure, buyer behaviour and others; • The need to understand that business strategy is concerned with the formulation of long-term plans which have economic, organizational, marketing and financial dimensions. Carefully tested... Tovább

Fülszöveg

The aim of this pathbreaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the markét consequences of such strategic choices. The book provides an exceptionally clear overview of: • How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed; • A description of the key features of markets and how they function including supply and demand, markét structure, buyer behaviour and others; • The need to understand that business strategy is concerned with the formulation of long-term plans which have economic, organizational, marketing and financial dimensions. Carefully tested in wide course use by the authors, the approach that Companies and Markets takes will allow students of business studies and industrial economics to see the fundamental importance of markets to understanding the competitive and corporate strategies of businesses. Bryan Lowes is an experienced management teacher at both the undergraduate and MBA levels, as weil as to practising managers. His research interests he in the field of industrial economics, specifically corporate governance and company objectives. He has pubhshed widely in economics and on management. Christopher Pass is lecturer in managerial economics at the University of Bradford Management Centre, having previously worked as an economist with the Metál Box Company and Barclays Bank. He has published extensively on international markets, monopoly, growth and investment. Stuart Sanderson teaches business policy on a rangé of programmes at the University of Bradford Management Centre. He acts as a consultant in strategic management to a number of organizations. He has co-authored a number of books in the area of strategy and management. Vissza