Combating AIDS

Fülszöveg

This gripping narrative brings to the forefront the much understated and underused
role of communication in HIV and AIDS prevention, care, and treatment.
Neill McKee, Senior Technical Advisor for HIV/AIDS
and Adolescent Health, Johns Hopkins University
This book is an important contribution to AIDS education globally. The rich and
diverse cases analyze, humanize, and contextualize the continuum of prevention,
care, and support of HIV and AIDS.
Collins Airhihenbuwa, Professor, Bio-Behavioral Health, Penn State University
A thoroughly readable and inspiring book Accessible and personalized, it is a
must read for all those interested in AIDS prevention, care, and support.
Shereen Usdin, Co-founder; Soul City Institute of Health
and Development Communication, South Africa
Singhal and Rogers have put together a timely and landmark publication that
documents most of the key communication-related changes of the epidemic over
the past 25 years.
Rafael Obregon, Social... Tovább

Fülszöveg

This gripping narrative brings to the forefront the much understated and underused
role of communication in HIV and AIDS prevention, care, and treatment.
Neill McKee, Senior Technical Advisor for HIV/AIDS
and Adolescent Health, Johns Hopkins University
This book is an important contribution to AIDS education globally. The rich and
diverse cases analyze, humanize, and contextualize the continuum of prevention,
care, and support of HIV and AIDS.
Collins Airhihenbuwa, Professor, Bio-Behavioral Health, Penn State University
A thoroughly readable and inspiring book Accessible and personalized, it is a
must read for all those interested in AIDS prevention, care, and support.
Shereen Usdin, Co-founder; Soul City Institute of Health
and Development Communication, South Africa
Singhal and Rogers have put together a timely and landmark publication that
documents most of the key communication-related changes of the epidemic over
the past 25 years.
Rafael Obregon, Social Communication Advisor, Pan American Health Organization
Educating people about AIDS is one of the biggest communication challenges we
face today. Thorough and hopeful, this is one of those books that can actually make
a difference in this world.
Emanuel Rosen, Author, The Anatomy of Buzz
HIV/AIDS is a matter of global concern. The world is now more than 20 years into
the HIV/ AIDS crisis with no vaccine in sight, and relatively few effective and
sustainable prevention programs. Although the rate of HIV infection and AIDS deaths
has declined in the developed world, infection rates are soaring in developing
countries. AIDS is now the leading cause of death in Africa, and the fourth leading
worldwide.
The purpose of this book is to synthesize critical lessons learned about
effective HIV/AIDS prevention programs, emphasizing the role of communication
strategies. Despite the growing AIDS crisis, the world is making poor use of behavior
change and communication strategies to combat HIV/AIDS. Prevention is
shortchanged, despite the fact that no cure for AIDS has been found, and the cost
of anti-retroviral therapy is out of reach for most who need it. Many communication
strategies are culturally inappropriate, so they offend public sensitivities, which is
easy to do with a topic that involves sex, stigma, and death.
Combating AIDS focuses on communication strategies that could mobilize
political action, target high-risk groups, and overcome stigma. Communication can
be widely effective both as a "sledgehammer" and a "scalpel". The authors describe
and analyze advocacy strategies, culturally-engaging targeted and tailored responses,
and the entertainment-education strategy, including the use of television and radio
soap operas to engage audiences emotionally and create a forum for public debate
jand discussion.
Focusing on the work being carried out by individuals and organizations,
Ithis book humanizes the AIDS epidemic. Interesting, informative, and readable, it
I will be of interest to policy-makers, practitioners, and scholars in the fields of public
health, communication and change, development studies, social work, and public
policy.
Arvind Singhal is Presidential Research Scholar and Professor in the School of
Interpersonal Communication, College of Communication, Ohio University.
Everett M. Rogers is Regents' Professor, Department of Communication and
Journalism, University of New Mexico. ; iJl. SHBHHHHBBBH Vissza