Clients and Designers

Fülszöveg

135.00 U.S.A.
Clients and Designers
Ellen Shapiro
A competitive edge often depends on effective communication and presentation. Whether that communication is an annual report for company stockholders, an appealing package for a consumer product, or a provocative poster for a public service organization, design can be a major factor that determines whether or not a business is successful.
Clients and Designers presents insightful perspectives on the uses of design. Through thought-provoking questions posed by Ellen Shapiro—herself an accomplished designer—twenty-two prominent executives candidly discuss their opinions and observations about the importance of design to their organization's image and bottom line. Each interview focuses on specific aspects of the client/designer relationship—from exploratory phone calls through evaluation of finished work. A wide range of organizations is included. The clients address such questions as:
¦ How specific is your design direction;... Tovább

Fülszöveg

135.00 U.S.A.
Clients and Designers
Ellen Shapiro
A competitive edge often depends on effective communication and presentation. Whether that communication is an annual report for company stockholders, an appealing package for a consumer product, or a provocative poster for a public service organization, design can be a major factor that determines whether or not a business is successful.
Clients and Designers presents insightful perspectives on the uses of design. Through thought-provoking questions posed by Ellen Shapiro—herself an accomplished designer—twenty-two prominent executives candidly discuss their opinions and observations about the importance of design to their organization's image and bottom line. Each interview focuses on specific aspects of the client/designer relationship—from exploratory phone calls through evaluation of finished work. A wide range of organizations is included. The clients address such questions as:
¦ How specific is your design direction; how much freedom do you give designers?
¦ How would you feel if your designer worked for one of your competitors?
¦ Are design awards significant factors in your selection of a design firm?
Accompanying the interviews are extraordinary photographs and detailed captions that provide start-to-finish documentation of assignments as executed by more than twenty-five of the nation's most talented designers. The projects include logos, product and package designs, annual reports, signage and interiors, sales promotion and capability brochures, and print advertising.
This is a book that will help clients and designers everywhere achieve stronger working relationships that, in turn, will lead to more visible and successful businesses.
176 pages. 8Va x 11" (21 x 28 cm). 163 full-color, 86 black-and-white illustrations. Index.
WATSON-GUPTILL PUBLICATIONS Vissza