CIM Study Text - Advanced Certificate - Management Information for Marketing Decisions

Fülszöveg

Key features
• CIM syllabus
• Extracts from the CIM Guidance
notes
• Scene-setting chapter
introductions
Advanced Certificate Paper 6
Management
Information for
Marketing Decisions
This Study Text has been specially
written to help you pass your CIM
Management Information for
Marketing Decisions exam.
• Focused syllabus coverage. This
Study Text covers everything you
need to know
• Exam relevance. We have
¦ consulted with the examiner.
Exam Tips show how topics
have been or may be examined
• Real life Marketing at Work'
examples for exam use
• Practice and testing. There's an
Action Programme and Quick
Quiz in each chapter, and a
Question Bank at the end of the
Study Text
• Clear, user-friendly layout and
structure
• Material supporting continuous
assessment
Explanation of all examinable
topics
'Key Concepts' explain
terminology
Exam Tips
Lots of real life examples
Action Programme
Chapter Roundups
Quick Quizzes
Bank of questions and... Tovább

Fülszöveg

Key features
• CIM syllabus
• Extracts from the CIM Guidance
notes
• Scene-setting chapter
introductions
Advanced Certificate Paper 6
Management
Information for
Marketing Decisions
This Study Text has been specially
written to help you pass your CIM
Management Information for
Marketing Decisions exam.
• Focused syllabus coverage. This
Study Text covers everything you
need to know
• Exam relevance. We have
¦ consulted with the examiner.
Exam Tips show how topics
have been or may be examined
• Real life Marketing at Work'
examples for exam use
• Practice and testing. There's an
Action Programme and Quick
Quiz in each chapter, and a
Question Bank at the end of the
Study Text
• Clear, user-friendly layout and
structure
• Material supporting continuous
assessment
Explanation of all examinable
topics
'Key Concepts' explain
terminology
Exam Tips
Lots of real life examples
Action Programme
Chapter Roundups
Quick Quizzes
Bank of questions and suggested
answers
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FOR DECEMBER 2002 AND JUNE
2003 EXAMS
STUDY TEXT Vissza