CIM Professional Diploma in Marketing - Study test

Fülszöveg

Professional Diploma in Marketing
PAPER 8:
MARKETING MANAGEMENT IN PRACTICE
About BPP
BPP Professional Education is dedicated to supporting aspiring business professionals as they study for demanding professional exams, often whilst working full time. BPP's commitment to student success is shown by our record of quality, innovation and market leadership in paper-based and e-learning materials. BPP study materials are written by professionally-qualified specialists who know from personal experience the importance of top quality materials for exam success. (See the inside front cover for a description of BPP's product suite.)
This Study Text has been specially written to help you pass your CIM (Chartered Institute of Marketing) Marketing Management in Practice exam or assignment.
• Focused syllabus coverage. This Study Text covers everything you need to know
• Exam Tips show how topics have been or may be examined
• Guidance on Assignment Based Assessment
• Real life... Tovább

Fülszöveg

Professional Diploma in Marketing
PAPER 8:
MARKETING MANAGEMENT IN PRACTICE
About BPP
BPP Professional Education is dedicated to supporting aspiring business professionals as they study for demanding professional exams, often whilst working full time. BPP's commitment to student success is shown by our record of quality, innovation and market leadership in paper-based and e-learning materials. BPP study materials are written by professionally-qualified specialists who know from personal experience the importance of top quality materials for exam success. (See the inside front cover for a description of BPP's product suite.)
This Study Text has been specially written to help you pass your CIM (Chartered Institute of Marketing) Marketing Management in Practice exam or assignment.
• Focused syllabus coverage. This Study Text covers everything you need to know
• Exam Tips show how topics have been or may be examined
• Guidance on Assignment Based Assessment
• Real life 'Marketing at Work' examples for exam use
• Practice and testing. There's an Action Programme and Quick Quiz in each chapter, and a Question Bank at the end of the Study Text
• Clear, user-friendly layout and structure
Key features
• Assignment guidance
• Scene-setting chapter introductions ¦ Explanation of all examinable topics
• 'Key Concepts' explaining terminology
• Lots of real life examples
• Action Programme
• Chapter Roundups
• Bank of questions and suggested answers
This Study Text forms part of a range of products, including Practice & Revision Kits
and Passcards.
For more details about this or any other BPP products and services, please call our customer services team on 0845 0751 100 (within the UK) or +44 (0)20 8740 221 I (from overseas), email publishing@bpp.com or visit our website www.bpp.com Vissza