Marketing Communications

Fülszöveg

"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."
Peter Farror - Westminster Business School, The University of Westminster
"Chris Fill provides a comprehensive and easy-to-access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings, this text is supported by a strong systematic structure and a wide range of European examples."
Geraldine Cohen - Brunei Business School, Brunei University
Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagement, strategies and practice, Fourth Edition, is an ideal text.
Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate... Tovább

Fülszöveg

"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."
Peter Farror - Westminster Business School, The University of Westminster
"Chris Fill provides a comprehensive and easy-to-access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings, this text is supported by a strong systematic structure and a wide range of European examples."
Geraldine Cohen - Brunei Business School, Brunei University
Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagement, strategies and practice, Fourth Edition, is an ideal text.
Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, the book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications.
Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives.
New to this edition!
Completely updated, this edition is
reorganised in 5 parts.
Part 1 Introduction to marketing communications
Part 2 Understanding how marketing communications works
Part 3 Strategies and planning
Part 4 The marketing communications mix: disciplines and applications
Part 5 Marketing communications for special audiences
Comprehensive website
Enhance your teaching/learning with materials available on the Companion Website. Visit www.pearsoned.co.uk/fill to access an Instructor's Manual, PowerPoint Slides, links to other sites and more!
Marketing communications online study guide
New! This study guide provides approximately 30 extra hours of enrichment materials including video vignettes, interactive questions and self-study quizzes. To find out more, contact your local Pearson sales representative. Vissza