Buy-ology

Fülszöveg

How much do we know about why we buy? What truly influences our decisions in today's nnessage-c I uttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
; • Does sex actually sell? To what extent do
people in skimpy clothing and suggestive poses persuade us to buy products?
• Despite government bans, does subliminal advertising still surround us—from bars... Tovább

Fülszöveg

How much do we know about why we buy? What truly influences our decisions in today's nnessage-c I uttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
; • Does sex actually sell? To what extent do
people in skimpy clothing and suggestive poses persuade us to buy products?
• Despite government bans, does subliminal advertising still surround us—from bars to
' highway billboards to supermarket shelves?
• Can "cool" brands, like iPods, trigger our mating instincts?
I • Can othersenses—smell, touch, and sound—
be so powerful as to physically arouse us
' when we see a product?
• Do companies copy from the world of religion and create rituals—like drinking a Corona with a lime—to capture our hard-earned dollars?
I'l Filled with entertaining inside stories about
how we respond to such well-known brands as
i Marlboro, Nokia, Calvin Klein, Ford, and Ameri-
I '
1 Jj.'i i I W ,1 Jt.'JjIS (continued on back flap)
(continued from front flap)
can Idol, Buyology is a fascinating and shocking journey into the mind of today's consumer. It will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. Vissza