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Business to Business Marketing

Creating a community of customers

Business to Business Marketing
Business to Business Marketing Business to Business Marketing
Szerző
Lincolnwood
'Victor L. Hunter: Business to Business Marketing ' összes példány
Kiadó: NTC Business Books
Kiadás helye: Lincolnwood
Kiadás éve:
Kötés típusa: Fűzött kemény papírkötés
Oldalszám: 326 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 24 cm x 16 cm
ISBN: 0-8442-3230-0
Megjegyzés: Fekete-fehér ábrákkal.
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Fülszöveg


BUSINESS TO BUSINESS Marketing
Creating a Community of Customers
Victor L. Hunter with David E. Tietyen
The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how.
The answers are here. Business to Business Marketing: Creating a Community of Customers is the
first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs. It draws on Vic Hunter's twenty-plus years' experience to give you all the bottom-line-ori-ented help you need to:
• Identify and measure the key economics of customer retention and what they mean for your business plans.
• Develop an integrated approach to maximizing the value of every customer contact.
• Assess customer needs and match them with your organization's core competencies.
• Evaluate and coordinate all the elements of your... Tovább

Fülszöveg


BUSINESS TO BUSINESS Marketing
Creating a Community of Customers
Victor L. Hunter with David E. Tietyen
The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how.
The answers are here. Business to Business Marketing: Creating a Community of Customers is the
first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs. It draws on Vic Hunter's twenty-plus years' experience to give you all the bottom-line-ori-ented help you need to:
• Identify and measure the key economics of customer retention and what they mean for your business plans.
• Develop an integrated approach to maximizing the value of every customer contact.
• Assess customer needs and match them with your organization's core competencies.
• Evaluate and coordinate all the elements of your communications programs.
• Use the ten keys to database success to maximize your information-gathering activities.
• Create a customer community center that builds on a set of shared values and needs.
• Retain and cultivate your best customers.
(continued on back flap) Vissza

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Business to Business Marketing Business to Business Marketing Business to Business Marketing Business to Business Marketing Business to Business Marketing Business to Business Marketing Business to Business Marketing

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