Business Research Projects

Fülszöveg

Have you been asked to write an extended project as part of your qualification? Do you need to know: • where to start? • how to collect and analyse data? • how to choose a topic? • how to organize a team of helpers? • how you will be assessed? • how to write the report? Business Research Projects provides a clear guide to planning and undertaking a business research project. It is crammed with checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analysing data, to presenting and writing your report. The second edition is revised throughout, but the book retains the practical and problem-oriented approach and structure of the first edition. The book provides useful advice for the distinct and specialized needs of the undergraduate, diploma student, MBA and the professional reader, and this is highlighted by a convenient coding system. A.D. Jankowicz PhD, C Psych is Reader in Management at the... Tovább

Fülszöveg

Have you been asked to write an extended project as part of your qualification? Do you need to know: • where to start? • how to collect and analyse data? • how to choose a topic? • how to organize a team of helpers? • how you will be assessed? • how to write the report? Business Research Projects provides a clear guide to planning and undertaking a business research project. It is crammed with checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analysing data, to presenting and writing your report. The second edition is revised throughout, but the book retains the practical and problem-oriented approach and structure of the first edition. The book provides useful advice for the distinct and specialized needs of the undergraduate, diploma student, MBA and the professional reader, and this is highlighted by a convenient coding system. A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teesside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level. Well written, readable, presenting issues with c/arity but without over-compromise, Jankowicz has produced a book which, if for no other reason than its direct confrontation of the issues, has va/ue even for more experienced researchers. As a basic primer for project work it achieves all it sets out to do, and students and supervisors aiike will find it excellent support - even c/ients and sponsors will understand it. It deserves to become a standard. Vissza