Business Research Projects

Fülszöveg

BUSINESS
RESEAR R
T
J
S
3RD EDITION
A D Jankowicz PhD, C Psych is at the University of Luton, UK, and Director of the Luton DBA Programme. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.
Have you been asked to write an extended research project as part of your qualification? Do you need to know: Where to start? How to collect and analyse data?
How to choose a topic? How to organise a team of helpers?
How you will be assessed? How to write the report?
Business Research Projects can tell you how to do all this and more, it is a clear guide to planning and undertaking a business research project, crammed with checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analysing data, to presenting and writing your report.
The third edition of this successful textbook includes three new features. The first major... Tovább

Fülszöveg

BUSINESS
RESEAR R
T
J
S
3RD EDITION
A D Jankowicz PhD, C Psych is at the University of Luton, UK, and Director of the Luton DBA Programme. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.
Have you been asked to write an extended research project as part of your qualification? Do you need to know: Where to start? How to collect and analyse data?
How to choose a topic? How to organise a team of helpers?
How you will be assessed? How to write the report?
Business Research Projects can tell you how to do all this and more, it is a clear guide to planning and undertaking a business research project, crammed with checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analysing data, to presenting and writing your report.
The third edition of this successful textbook includes three new features. The first major addition is a series of structured Action Checklists at the end of each chapter. Designed to help you manage and structure your work, these Action Checklists ensure, once completed, that both your project and dissertation will be finished!
The other features include sections on how to search and report electronic sources: strategies for web and related searches, and guidelines on the bibliographic format for electronic sources. These sections reflect the growing importance of electronic media and the Internet in particular.
Project work is becoming required in an increasing variety of management programmes, and people cannot easily gain access to a company or public sector organisation in which to do their empirical work. To accommodate this, guidelines and material have been included aimed at anyone doing an industry-wide 'generic' project, and at people who will be doing what is essentially a library project. Vissza