Business Communications

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Praise from the reviewers:
"Right on the mark for students of business The case study method is the epit-ome of content-based, communicative language teaching Students become absorbed in the situations and language learning is facilitated as they grapple with the business issues highlighted in each case The cases are well-written and present important information on crucial business issues."
Kay Westerfieid, University of Oregon
"Business Communications constitutes a breakthrough given its philosophy, approach, structure, and completeness."
Miguel Parmantie, Universidad Pontificia Comillas (Spain)
"Focuses on developing language skills that are essential to advanced students of business in European universities A student-centered and teacher-friendly book."
Michael Berry, Turku School of Economics and Business Administration (Finland)
"The case study technique provides ESL learners írom business backgrounds with opportunities to tiy out their English while focusing on... Tovább

Fülszöveg

Praise from the reviewers:
"Right on the mark for students of business The case study method is the epit-ome of content-based, communicative language teaching Students become absorbed in the situations and language learning is facilitated as they grapple with the business issues highlighted in each case The cases are well-written and present important information on crucial business issues."
Kay Westerfieid, University of Oregon
"Business Communications constitutes a breakthrough given its philosophy, approach, structure, and completeness."
Miguel Parmantie, Universidad Pontificia Comillas (Spain)
"Focuses on developing language skills that are essential to advanced students of business in European universities A student-centered and teacher-friendly book."
Michael Berry, Turku School of Economics and Business Administration (Finland)
"The case study technique provides ESL learners írom business backgrounds with opportunities to tiy out their English while focusing on topics that are of interest to them."
Patrícia Byrd, Georgia State University
Concise, current, and practical for international business students in today's global economy, Business Communications uses the case method to develop students1 generál communication and vocabulary skills and, at the same time, to actively engage them in information-gathering, problem-solving, and decision-making activities typical of those in the real world of international business.
• Puts students in the center of realistic situations they will encounter in their future professional lives and involves them in generating real-life solutions
• Integrates the case method with the teaching of communication and language skills
• Emphasizes practical international business communication in English-speaking business environments
• Uses the case study method as it is used in international schools of business Vissza