Built to last

Fülszöveg

'A fascinating historical study of the factors that made
high-octane companies what they are today/
Fortune
'Offers valuable insights about the roots of sustained
corporate greatness (the) back-to-the-future approach
is welcome. Indeed, it is remarkable/
Harvard Business Review
'It is a fair assumption that as the seminal importance
of this book begins to permeate the upper echelons of
business and business schools Collins and Porras will
emerge as the gurus to watch over the next decade/
The Director
'Built to Last is probably the most important business
book to be published in the last few years. It contains
vital information that every business would do well to
examine closely and follow the path that it sets out/
Gordon Roddick, Chairman and co-founder,
The Body Shop International PLC
James Collins and Jerry Porras have examined eighteen
exceptional and long-lasting companies, including General Electric,
3M, Hewlett-Packard and Procter & Gamble, and... Tovább

Fülszöveg

'A fascinating historical study of the factors that made
high-octane companies what they are today/
Fortune
'Offers valuable insights about the roots of sustained
corporate greatness (the) back-to-the-future approach
is welcome. Indeed, it is remarkable/
Harvard Business Review
'It is a fair assumption that as the seminal importance
of this book begins to permeate the upper echelons of
business and business schools Collins and Porras will
emerge as the gurus to watch over the next decade/
The Director
'Built to Last is probably the most important business
book to be published in the last few years. It contains
vital information that every business would do well to
examine closely and follow the path that it sets out/
Gordon Roddick, Chairman and co-founder,
The Body Shop International PLC
James Collins and Jerry Porras have examined eighteen
exceptional and long-lasting companies, including General Electric,
3M, Hewlett-Packard and Procter & Gamble, and compared
each with one of its closest but less successful competitors, in order
to discover just what has given it the edge over its rivals.
What they found out about success and management styles
can be learnt and applied by the vast majority of managers at all
levels. This edition contains a new introduction and a new chapter
which gives a practical 'how to' framework for applying some of
the authors' original ideas and concepts.
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