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Brand Child
Remarkable insights into the minds of today's global kids and their relationships with brands
London
| Kiadó: | Kogan Page Ltd. |
|---|---|
| Kiadás helye: | London |
| Kiadás éve: | |
| Kötés típusa: | Varrott keménykötés |
| Oldalszám: | 316 oldal |
| Sorozatcím: | |
| Kötetszám: | |
| Nyelv: | Angol |
| Méret: | 24 cm x 16 cm |
| ISBN: | 0-7494-3867-3 |
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Fülszöveg
"This is a must-read book if you want to communicate with and markét to young people. Lindstrom provides fascinating data and stories taking you into the mentái and emotional life of this new generation, who are distinctly different from us Baby Boomers." Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Martin Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine this kids-focused marketing wisdom." Stan Rapp, Chairman, MRM Partners Worldwide, co-founder of Rapp collins and co-author of the maximarketing trilogy "A real thought-provoker for marketing and business people. BRANDchild is a wonderfui tool if you are marketing to kids and teens." Stan Davis, author of Blur and It's Alive "When someone qualified... TovábbFülszöveg
"This is a must-read book if you want to communicate with and markét to young people. Lindstrom provides fascinating data and stories taking you into the mentái and emotional life of this new generation, who are distinctly different from us Baby Boomers." Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Martin Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine this kids-focused marketing wisdom." Stan Rapp, Chairman, MRM Partners Worldwide, co-founder of Rapp collins and co-author of the maximarketing trilogy "A real thought-provoker for marketing and business people. BRANDchild is a wonderfui tool if you are marketing to kids and teens." Stan Davis, author of Blur and It's Alive "When someone qualified challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this in his new book BRANDchild." Kjeld Kirk Kristiansen, President and CEO,The LEGO Company Vissza
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