BMW

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THE BOOKOF THE CAR
The BMW's of the 19S()s are international symbols of excitement, status and success.
\et this image dates hack i)iil\- 20 \cars. Although BMW and its predecessor compan\' produced cars from liSMS, it is only since 1961 that the company has become an automotive giant. Its history before that date alternated between golden ages of classic cars and periods of near-bankruptc\'. Shakily sur\ h ing the 192()s. BMW grew to importance with its little 3 1 5 Dixi. on the basis of whose success the company was able to produce large and expensive luxury cars throughout the 1 9 5()s.
BMW was virtually destroyed during V\orld War II. survKing into the 19t()s onI_\' through its motorcycle sales. It produced both expensive \'S cars, which sold badl.\'. and the cheap. ugl\' and best-selling Isetta. \ erging on collapse by 19S9. BMW luckily won a reprie\e which enabled it to produce the cars for which it is now so justl_\' famous: the \ew Class cars such as the 1... Tovább

Fülszöveg

m
! Vi
THE BOOKOF THE CAR
The BMW's of the 19S()s are international symbols of excitement, status and success.
\et this image dates hack i)iil\- 20 \cars. Although BMW and its predecessor compan\' produced cars from liSMS, it is only since 1961 that the company has become an automotive giant. Its history before that date alternated between golden ages of classic cars and periods of near-bankruptc\'. Shakily sur\ h ing the 192()s. BMW grew to importance with its little 3 1 5 Dixi. on the basis of whose success the company was able to produce large and expensive luxury cars throughout the 1 9 5()s.
BMW was virtually destroyed during V\orld War II. survKing into the 19t()s onI_\' through its motorcycle sales. It produced both expensive \'S cars, which sold badl.\'. and the cheap. ugl\' and best-selling Isetta. \ erging on collapse by 19S9. BMW luckily won a reprie\e which enabled it to produce the cars for which it is now so justl_\' famous: the \ew Class cars such as the 1 500. 1 SOO and the classic two-door 2002. This was an integrated range of cars with a unique character and quality performance, which de\'eloped in the 1970s into the 3. 5. h and 7-Series cars.
Above all this is the story of consistently great engineering in search of a marketing strategy which could produce the outstanding success which BMW finally achieved. BMW - The Book of the Car brings to life this exciting story with well over 100 illustrations, manv of them in colour. Vissza