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BEAUTIFUL JAMAICA
By EVON BLAKE
NATURE'S BEAUTIFUL GIFTS are to be found everywhere. In every land, in every clime, at every time of year.
But there is no place on earth where Nature has lavished so much enduring and incredible beauty as in the Caribbean island of Jamaica.
In the grandeur of its blue-tinted mountains in the variegated splashes of colour that are Its lush green valleys In its picturesque plains of waving canefields, golden-green banana plantations and gently rustling grasslands in the unbelievable blue of its fathomless lagoons, bluer than the fleckless sky above or the encircling sea in its world-renowned bathing beaches of purest white sand in the artist's dream that are Its golden sunsets in the sparkling sunshine that transforms its waterfalls Into silvery cascades in these and many other ways Nature's hand rests lovingly on Jamaica, giving the island breathtaking Beauty in Depth and to spare.
The beauty of the people In their natural setting —their happy faces, lyric voices, lilting laughter, their easy graceful movements—are part of the island's magnetic charm.
Christopher Columbus first discovered this land in 1494, on his second adventure Into the New World. He described it rapturously as "the fairest land that eyes have beheld".
Travellers and story-tellers since Columbus have variously described it as "Miniature Continent" (because of its variety of scenery and climate), "Land of Sugar, Rum and Spice", "Paradise Isle", "Tropical Eden".
Every name fits. For Jamaica is all this and more.
With camera, pen and brush, romanticists from all over the world have taken enthusiastic turns at describing the Jamaican scene. But these glowing bits and pieces of effort, though inspired and commendable, have told the story and captured the picture only sketchily.
Needed has been a cohesive, intimate, penetrating and knowledgeable work an attractive pictorial package containing both the panorama and the depth, linking the natural story with the human story, presenting the Time-made and the Nature-made together with the modern and man-made.
"Beautiful Jamaica" Is conceived to fill that need. Here in one pictorial package is Jamaica as Jamaicans wish the world to see their land in the richness of its lore, the magnetism of its charm and the vitality of its living.
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BEAUTIFUL JAMAICA
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"Beautiful Jamaica" is not only the story of the most pulsating playground of the Western Hemisphere not merely the land of rum, calypso and romance about which poets sing and travel writers rave.
Here also, and of equal importance, is the exciting continuing story of the young country popularly referred to as "the Cradle of Social Democracy" the throbbing tropic isle of 4,411 square miles and two million people whose ancestors came from the four corners of the earth over four centuries ago.
Here is a wide-sweeping and vivid pictorial documentation of White, Brown, Black, Chinese, East Indian, Jew, Arab and the offsprings of their free intermingling; living, working and playing together as one happy, harmonious, industrious family; prospering mightily together; giving true, vital meaning to their national motto, "Out of Many, One People".
This flavoured with the world's best rum and Tia Maria, the internationally popular coffee liqueur, enlivened by throbbing calypso rhythms in a setting of sun, sand and scenic extravagance, is the Jamaica presented in this volume . . . the Jamaica everyone is invited to come and enjoy . the land where the four seasons of the year fuse into balmy year-round summer and the password to visitors is "Welcome Friend".
"Beautiful Jamaica" is endorsed by the Jamaica Tourist Board and is used in its official promotion of Jamaican tourism. The book is also endorsed by the Jamaican government and is distributed internationally through its diplomatic missions.
"Beautiful Jamaica", in its eighth year of publication, has become a preferred gift book, a popular addition to personal and institutional libraries.
Evon Blake, author of this book, is a "Commander of the Order of Distinction" for "outstanding public service in Journalism," awarded by the Jamaican government. Born in the highlands of Jamaica, and widely travelled, he has been a professional journalist for over 40 years — as reporter, news-magazine publisher and columnist, interpreting Jamaica to the world, and the world to Jamaica. Says he: "There's no place on earth as lovely as Jamaica; no people more wonderful and hospitable than Jamaicans."
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