The Experience Economy

Fülszöveg

* WELCOME TO * THE EXPERIENCE ECONOMY
Apple Stores, Cirque du Soleil, ING Direct Café, the Geek Squad. Do these offerings conjure up images of mere goods and services, or do they invoke something more—something visceral?
Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections—and ensure economic vitality.
More than ten years ago, the seminal book on experience innovation by Joe Pine and Jim Gilmore explored how savvy companies excel by offering compelling experiences for customers—resulting not only in consumer allegiance, but alsó a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for enterprises large and small, for-profit and nonprofit, global and local.
In this revised and updated edition, the authors take this enduring idea and enrich its application to the demands of today's increasingly time-starved world—offering new models and... Tovább

Fülszöveg

* WELCOME TO * THE EXPERIENCE ECONOMY
Apple Stores, Cirque du Soleil, ING Direct Café, the Geek Squad. Do these offerings conjure up images of mere goods and services, or do they invoke something more—something visceral?
Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections—and ensure economic vitality.
More than ten years ago, the seminal book on experience innovation by Joe Pine and Jim Gilmore explored how savvy companies excel by offering compelling experiences for customers—resulting not only in consumer allegiance, but alsó a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for enterprises large and small, for-profit and nonprofit, global and local.
In this revised and updated edition, the authors take this enduring idea and enrich its application to the demands of today's increasingly time-starved world—offering new models and refreshed examples for an insightfully different perspective for our digital age. And its core framework, the Progression of Economic Value, shows how to truly renew overall growth and prosperity in the world's advanced economies.
The Experience Economy is your guide to creating lasting value in the years and decades ahead.
B. JOSEPH PINE II and JAMES H. GILMORE are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity (Harvard Business School Press, 2007). Vissza