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WORLD'S
CLASSICS
Anthony Trollope
The Struggles of Brown, Jones, and Robinson
Edited with an Introduction by N. John Hall
'And I say it again and again—Advertise, advertise, advertise! It is, or should be, the Shibboleth of British Commerce.'
The Struggles of Brown, Jones, and Robinson (1861-2) is Trollope's satirical attack on abuses in advertising. Told by 'One of the Firm', it is the tale of a foolhardy junior partner of an ill-fated haberdashery store. Formerly a bill-sticker, Robinson
wishes to spend the firm's entire capital on advertising, to 'broadcast through the metropolis on walls, omnibuses, railway stations, little books, pavement chalkings, illuminated notices,
porters' backs, gilded cars, and men in armour'. Although Robinson's devotion to inflated and dishonest advertising is the target of Trollope's satire, Robinson is none the less presented as an attractive and sympathetic character.
Trollope wrote of Brown, Jones,...
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Fülszöveg
:. í
¦?Ii
, . " : ' ¦ J, r- ^
. U"
WORLD'S
CLASSICS
Anthony Trollope
The Struggles of Brown, Jones, and Robinson
Edited with an Introduction by N. John Hall
'And I say it again and again—Advertise, advertise, advertise! It is, or should be, the Shibboleth of British Commerce.'
The Struggles of Brown, Jones, and Robinson (1861-2) is Trollope's satirical attack on abuses in advertising. Told by 'One of the Firm', it is the tale of a foolhardy junior partner of an ill-fated haberdashery store. Formerly a bill-sticker, Robinson
wishes to spend the firm's entire capital on advertising, to 'broadcast through the metropolis on walls, omnibuses, railway stations, little books, pavement chalkings, illuminated notices,
porters' backs, gilded cars, and men in armour'. Although Robinson's devotion to inflated and dishonest advertising is the target of Trollope's satire, Robinson is none the less presented as an attractive and sympathetic character.
Trollope wrote of Brown, Jones, and Robinson, 'I think there is some good fun in it'. The novel is an amusing comedy, bearing the hallmarks of Trollope's better-known novels—clever dialogue, riveting moments of drama, and comic suspense.
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