Answers to Contemporary Market Research Questions

Fülszöveg

Many years ago, Woody Allen directed a movie called Everything You Always Wanted to Know About Sex * But Were Afraid to Ask-and well, this book seeks to do the same for market research. In the everyday lives of market researchers there are some questions that are so basic that it can almost be embarrassing to ask them. In fact, it is usually fine to ask. But, for those who don't want to ask, and for those who do not have somebody convenient to ask, this book has the answers to those questions.
Answers to Contemporary Market Research Questions contains almost 200 everyday market research questions, along with the answers. The answers have been created by a team of research heavyweights, a product of over twenty contributors, who between them have hundreds of years of market research experience. The book effectively creates a 'brains trust' for new entrants into market research and is aimed at new researchers and people new to a research topic.
THE TEAM
The contributing authors... Tovább

Fülszöveg

Many years ago, Woody Allen directed a movie called Everything You Always Wanted to Know About Sex * But Were Afraid to Ask-and well, this book seeks to do the same for market research. In the everyday lives of market researchers there are some questions that are so basic that it can almost be embarrassing to ask them. In fact, it is usually fine to ask. But, for those who don't want to ask, and for those who do not have somebody convenient to ask, this book has the answers to those questions.
Answers to Contemporary Market Research Questions contains almost 200 everyday market research questions, along with the answers. The answers have been created by a team of research heavyweights, a product of over twenty contributors, who between them have hundreds of years of market research experience. The book effectively creates a 'brains trust' for new entrants into market research and is aimed at new researchers and people new to a research topic.
THE TEAM
The contributing authors were: Suz Allen, Sven Arn, Reg Baker, Susan Bell, Pete Cape, Alison Dexter, Dirk Huisman, Nasir Khan, Kathryn Korostoff, Phyllis Macfarlane, Omar Mahmoud, Bernie Malinoff, Katie O'Connor, Stephen Paton, Annie Pettit, Pravin Shekar, Anouk Willems and Tom Wilms. The book was curated by Finn Raben, Ray Poynter, and Sue York and edited by Sue York and Ray Poynter.
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