An IBM guide to doing business on the Internet

Fülszöveg

Business
BLUEPRiNT FOR BriSFARCHIWG YOi P 'TS^r^'* Y ^
I I Il-3 V /i _
BUSINESS ONTO THE INTcPNET
— Y^atever the size of your company, today's greatest
opportunity for expanding your customer base exists Hk on the Internet. Even as you read these words, your competitors are mining the Internet for all it's worth—while an increasing number of your best customers click in to see what they have to offer!
An IBM Guide to Doing Business on the /nfernef will help get you on the Web. Packed with guidelines and recommendations, this step-by-step guidebook delivers research and case histories from both inside and outside IBM to show you what the Web is all about. Examples demonstrate how to build a strategic and tactical model for adding a Web presence to your business, then help you shape that model into an actual full-feature marketing site.
But you have to start now. Let An IBM Guide to Doing Business on the Internet show you how with tips that include:
^ Eleven critical rules... Tovább

Fülszöveg

Business
BLUEPRiNT FOR BriSFARCHIWG YOi P 'TS^r^'* Y ^
I I Il-3 V /i _
BUSINESS ONTO THE INTcPNET
— Y^atever the size of your company, today's greatest
opportunity for expanding your customer base exists Hk on the Internet. Even as you read these words, your competitors are mining the Internet for all it's worth—while an increasing number of your best customers click in to see what they have to offer!
An IBM Guide to Doing Business on the /nfernef will help get you on the Web. Packed with guidelines and recommendations, this step-by-step guidebook delivers research and case histories from both inside and outside IBM to show you what the Web is all about. Examples demonstrate how to build a strategic and tactical model for adding a Web presence to your business, then help you shape that model into an actual full-feature marketing site.
But you have to start now. Let An IBM Guide to Doing Business on the Internet show you how with tips that include:
^ Eleven critical rules of the Web
Secrets to design a Web site that engages customers— and sells products
New tools and strategies to keep expenses low
Never in your lifetime, or the lifetime of your company, has there been or will there be a business opportunity as exciting—and essential—as the Internet. Discover how much today's Internet offers you—and how you can begin taking advantage of it today—in An IBM Guide to Doing Business on the Internet. Vissza