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The Adaptive Corporation

An extraordinary and predictive inside study of modern business which raises the key issues influencing decisionmakers in every field.

Szerző
London
Kiadó: Pan Books Ltd
Kiadás helye: London
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 217 oldal
Sorozatcím: Pan Business/Management
Kötetszám:
Nyelv: Angol  
Méret: 18 cm x 11 cm
ISBN: 0-330-28875-x
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Fülszöveg


THE ADAPTIVE CORPORATION
In 1972, Alvin Toffler prepared a confidential and shattering report for the American Telephone and Telegraph Company, the world's largest corporation. He proposed a controversial strategy and predicted thata break-upof
AT&T's telephone monopoly (the Bell System) was necessary and inevitable. The company would need to embrace new means of communication and withstand intensivecompetition to its traditional markét dominance. Toffler'sconclusionsastonished top managementand his report, initially suppressed, came tocirculate secretly but widely around the organization.
Over a decade later, the cha nges that Toffler ca I led for ha ve
taken place and his reportcan be released for public recognition as a classic inside study of modern business. THE
ADAPTIVE CORPORATION sets out the report in full, accompanied throughout by an updating commentary. Itis a sparkling dialogue between pastand presentfrom a brilliant, creative thinker.
Theauthor's penetrating... Tovább

Fülszöveg


THE ADAPTIVE CORPORATION
In 1972, Alvin Toffler prepared a confidential and shattering report for the American Telephone and Telegraph Company, the world's largest corporation. He proposed a controversial strategy and predicted thata break-upof
AT&T's telephone monopoly (the Bell System) was necessary and inevitable. The company would need to embrace new means of communication and withstand intensivecompetition to its traditional markét dominance. Toffler'sconclusionsastonished top managementand his report, initially suppressed, came tocirculate secretly but widely around the organization.
Over a decade later, the cha nges that Toffler ca I led for ha ve
taken place and his reportcan be released for public recognition as a classic inside study of modern business. THE
ADAPTIVE CORPORATION sets out the report in full, accompanied throughout by an updating commentary. Itis a sparkling dialogue between pastand presentfrom a brilliant, creative thinker.
Theauthor's penetrating lookat AT&T raises issues confronting decision-makers everywhere- in marketing, manufacturing, communications, training, education. He pointstothesignificance of political and social forcesand examines the chal lenge of 'newness'- how toobsorb new employees, values and products.
The Toffler Report carries a vitai message for management, investors, consultants and business teachers. Survival in changing times requiresflexibility, resiliencea nd responsiveness- an ADAPTIVE CORPORATION. Vissza

Tartalom


Vissza

Alvin Toffler

Alvin Toffler műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Alvin Toffler könyvek, művek
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