Managerial Economics and Operations Research

Fülszöveg

Managerial Economics and Operations Research
A Nonmathematical Introduction
Edited by Edwin Mansfield
At the heart of any business operation, large or small, is the need to arrive at decisions. The success of a business decision can be evaluated after its consequences are known. But what happens at the critical stage before the decision is reached, when the decision-maker is confronted by a number of possible paths of action? To answer such questions, traditional economic analysis has been extended to the management of the business enterprise, giving rise to the relatively new field of managerial economics.
Drawing on the contributions of leading analysts of the business enterprise, this volume offers a compact guide to the development taking place at the forefront of managerial economics. The topics cover a wide range of management strategy: the determination of costs, demand, and pricing; capital budgeting, forecasting, and inventory control; the use of new techniques of... Tovább

Fülszöveg

Managerial Economics and Operations Research
A Nonmathematical Introduction
Edited by Edwin Mansfield
At the heart of any business operation, large or small, is the need to arrive at decisions. The success of a business decision can be evaluated after its consequences are known. But what happens at the critical stage before the decision is reached, when the decision-maker is confronted by a number of possible paths of action? To answer such questions, traditional economic analysis has been extended to the management of the business enterprise, giving rise to the relatively new field of managerial economics.
Drawing on the contributions of leading analysts of the business enterprise, this volume offers a compact guide to the development taking place at the forefront of managerial economics. The topics cover a wide range of management strategy: the determination of costs, demand, and pricing; capital budgeting, forecasting, and inventory control; the use of new techniques of operations research, such as linear programming and game theory; and the role of the new computer-based technology. Taken together, the selections provide a thorough grounding in managerial economics for elementary and intermediate courses in economic theory and business administration.
The Editor
Edwin Mansfield is Professor of Economics at the Wharton School, University of Pennsylvania. A member of the Ford Foundation Committee on Technical Change, Professor Mansfield is a consultant to the RAND Corporation, the Federal Power Commission, and the U.S. Army. Professor Mansfield is the author of numerous articles dealing with problems in economics, statistics, and operations research. He is currently writing a major study of the economics of technological change, to be published by Norton.
W • w • NORTON 6- COMPANY INC
55 Fifth Avenue New York, N.Y. 10003 Vissza