Soap Opera

Fülszöveg

from the prologue TO 'rX\ by Alecia Swasy: Around the globe Procter & Gamble Co. products take consumers from cradle to grave. Pampers diapers cover babies' bottoms and Ivory soap floats in their bathtubs. Crest toothpaste brushes their teeth and Tide detergent washes their clothes. Folgers coffee starts the workday; Duncan Hines cakes mark each birthday. The Cincinnati company is an American success story. A share of P&G stock purchased in 1986 had appreciated 159 percent by 1992-more than double the Dow Jones Average growth rate- and the company has increased dividends to shareholders for thirty-six years in a row. Ali told, P&G goods are found in 98 percent of all U.S. kitchens and pantries. Its management practices have shaped generations of U.S. business leaders. Harvard Business School teaches P&G's heralded brand-management system to each year's crop of MBA students. P&G's invention of selling competing brands has been duplicated to sell everything from Cadillacs to candy... Tovább

Fülszöveg

from the prologue TO 'rX\ by Alecia Swasy: Around the globe Procter & Gamble Co. products take consumers from cradle to grave. Pampers diapers cover babies' bottoms and Ivory soap floats in their bathtubs. Crest toothpaste brushes their teeth and Tide detergent washes their clothes. Folgers coffee starts the workday; Duncan Hines cakes mark each birthday. The Cincinnati company is an American success story. A share of P&G stock purchased in 1986 had appreciated 159 percent by 1992-more than double the Dow Jones Average growth rate- and the company has increased dividends to shareholders for thirty-six years in a row. Ali told, P&G goods are found in 98 percent of all U.S. kitchens and pantries. Its management practices have shaped generations of U.S. business leaders. Harvard Business School teaches P&G's heralded brand-management system to each year's crop of MBA students. P&G's invention of selling competing brands has been duplicated to sell everything from Cadillacs to candy bars. P&G alumni are sprinkled throughout the world's leading companies. Many have become CEOs of Fortune 500 companies. But this Wall Street darling isn't all it appears to be. P&G has manipulated and controlled consumers, competitors, and the marketplace, while hiding behind the "99 44/100% pure" image cultivated by years of marketing savvy. Vissza