1.062.060
kiadvánnyal nyújtjuk Magyarország legnagyobb antikvár könyv-kínálatát
Advertising
The role of advertising in commerce and industry - Working with the media - How advertisements are created - Case studies - Career prospects
Harmondsworth
| Kiadó: | Penguin Books |
|---|---|
| Kiadás helye: | Harmondsworth |
| Kiadás éve: | |
| Kötés típusa: | Ragasztott papírkötés |
| Oldalszám: | 208 oldal |
| Sorozatcím: | Penguin Self-Starter |
| Kötetszám: | |
| Nyelv: | Angol |
| Méret: | 20 cm x 13 cm |
| ISBN: | 0-14-077218-9 |
Értesítőt kérek a kiadóról
Értesítőt kérek a sorozatról
A beállítást mentettük,
naponta értesítjük a beérkező friss
kiadványokról
naponta értesítjük a beérkező friss
kiadványokról
A beállítást mentettük,
naponta értesítjük a beérkező friss
kiadványokról
naponta értesítjük a beérkező friss
kiadványokról
Előszó
Tovább
Fülszöveg
A PENGUIN S E L F,-S T A R T E R
Self-Starters is a new series designed to help you develop skills and proficiency in the subject of your choice. Each book has been written by an expert, and is suitable for school-leavers, students, those considering changing their career in mid-stream and for all those who study at home.
The advertising business is one of the wheels that make the world of industry and commerce go round.
This book examines advertising's three main component parts - the advertiser, the media and the market-and the role of the professionals who link them. It describes how advertisements are created, and the considerations that go into the choice of media, with case studies on the role of advertising in businesses large and small/ An important chapter deals with the statutory and voluntary controls on advertising, and in It may be legal, but is it mora/.^ Michael Pollard discusses some of the attacks made on the advertising business by its critics. The book ends... Tovább
Fülszöveg
A PENGUIN S E L F,-S T A R T E R
Self-Starters is a new series designed to help you develop skills and proficiency in the subject of your choice. Each book has been written by an expert, and is suitable for school-leavers, students, those considering changing their career in mid-stream and for all those who study at home.
The advertising business is one of the wheels that make the world of industry and commerce go round.
This book examines advertising's three main component parts - the advertiser, the media and the market-and the role of the professionals who link them. It describes how advertisements are created, and the considerations that go into the choice of media, with case studies on the role of advertising in businesses large and small/ An important chapter deals with the statutory and voluntary controls on advertising, and in It may be legal, but is it mora/.^ Michael Pollard discusses some of the attacks made on the advertising business by its critics. The book ends with an informative and detailed look at career prospects in advertising and at the kind of career path that successful entrants can expect. Vissza
Michael Pollard
Michael Pollard műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Michael Pollard könyvek, művekMegvásárolható példányok
Állapotfotók
A borító enyhén foltos.
Állapot:
Jó
3.640 ,-Ft
18
pont kapható
Kosárba
Folytatás Microsoft-tal